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Unrivaled Real Estate Marketing

Renwick Congdon

CEO and Founder

Renwick Congdon is a serial innovator. He's been inventing trendsetting technology for the real estate industry for nearly two decades. Imprev, the marketing technology company he built literally from his garage - complete with cubicles - has not only survived the last decade, it has flourished. Today, no other real estate marketing technology corporation works with more agents and brokers than Imprev.

Congdon honed his marketing skills as a top-producing loan officer in the 1980s. He helped the agents he worked with create personalized marketing flyers for their listings, relieving them of a time consuming task. A life-long adopter of technology, he invented software to automate this process. In the mid-1990s he began writing code for a PC and Mac desktop software program called “Flyerware,” which would instantly create personalized real estate flyers for agents and brokers. It would become a 1996 Top Product Finalist at the National Association of Realtors Convention.

Congdon would continue to innovate, integrating a feature called ”Phrase Assistant,” which helped agents add pre-written property descriptions, automating another daunting task for many agents. The product became so popular some agents still have a copy of this legacy program on their computers today.

In 1997, Congdon joined the online lending pioneer Homeshark (later iOwn.com), after it acquired the technology he invented. His penchant to innovate continued as he created the industry’s first online-consumer education campaign, rolled out the first online valuation engine, and helped the company acquire and re-develop “HomeScout” as real estate’s first listing aggregator and lead generation system.

Congdon bought back his technology, and in 2000 established Imprev. He would quickly unveil the first subscription-based virtual tour solution, create the first online Design Center that featured both multi-product and multimedia marketing solutions, and helped move the industry from border-centric designs to “full-bleed” magazine-ad style flyers and post cards that dominate designs used today.

Since 2002, Congdon has kept Imprev at the forefront of marketing technology, creating the first Enterprise marketing technology solution for real estate brokerage firms, the first multilingual real estate marketing application, the first private-label Marketing Center for a leading franchise, and helped to pioneer MLS integration for automated, data enabled marketing materials.

Congdon is aggressively pushing his Engineering, Quality Assurance and Creative teams to provide the latest marketing technology for agents, including the industry’s first iPad app for Listing Presentations (the RE/MAX Presenter), a “one-click” to Facebook and Twitter feature from within Imprev-powered Marketing and Design Centers , and the integration of an Imprev Marketing Center into a new, award-winning campaign platform.

Congdon speaks regularly on marketing technology and trends and was an Inman News Innovator Award finalist in 2004 and 2011. He was graduated with a degree in History from Western Washington University. The father of four and an Alaska native, the ice-hockey playing and yoga-practicing Congdon lives with his wife and daughters in Seattle’s Eastside.

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