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Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Posted by | April 14 | No Comments on Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today’s wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our […]

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Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Posted by | March 31 | No Comments on Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology’s Webinar “Marketing Automation: Why 56% of brokers plan to implement in 2016.” CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect.

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Webinar Highlight: How RE/MAX integrates the Design Center + Marketing Automation

Posted by | March 22 | No Comments on Webinar Highlight: How RE/MAX integrates the Design Center + Marketing Automation

In this highlight from RE Technology’s Webinar “Marketing Automation: Why 56% of brokers plan to implement in 2016,” Dan Troup, Technology Director, RE/MAX of Michigan explains how Marketing Automation integrates with the Imprev-powered RE/MAX Design Center. Also check out the “Marketing Automation Report: Defining the Future of Real Estate Marketing” here.

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Webinar Highlight: How marketing automation can power your brokerage

Posted by | March 14 | No Comments on Webinar Highlight: How marketing automation can power your brokerage

Florida Network Realty Partner, Broker, and EVP Christy Budnick discusses with Victor Lund, WAV Group founder and President of RE Technology, how Marketing Automation help her agents in this highlight from the recent RE Technology Techinar “Marketing Excellence Through Automation: Why 56% of brokers plan to implement in 2016” – just click on the image below: Also check […]

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Webinar Highlight: Hear how marketing automation helps Hunt Real Estate Recruit

Posted by | March 8 | No Comments on Webinar Highlight: Hear how marketing automation helps Hunt Real Estate Recruit

Hunt Real Estate Marketing Director Dan Mirsky discusses with Victor Lund, WAV Group founder and President of RE Technology, how Marketing Automation helps his managers recruit new agents in this highlight from the recent RE Technology Techinar “Marketing Excellence Through Automation: Why 56% of brokers plan to implement in 2016”: Also check out the “Marketing […]

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How Marketing Automation can make the best first impressions

Posted by | February 7 | No Comments on How Marketing Automation can make the best first impressions

It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react. Research tells us that the human brain deciphers images […]

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How Marketing Automation impacts your bottom line

Posted by | December 2 | No Comments on How Marketing Automation impacts your bottom line

How does a broker get their agents to increase the number of listings while at the same time make certain they always stay in touch with past clients and prospects? That’s the conundrum for real estate brokers. Most agents cycle through these two activities one at a time: Agents prospect, prospect, prospect, which generates listings, […]

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Marketing automation cures procrastination

Posted by | November 5 | No Comments on Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, […]

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How marketing automation strengthens your brand

Posted by | October 28 | No Comments on How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ […]

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The 3 biggest benefits Brokers expect from Marketing Automation

Posted by | September 30 | No Comments on The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real […]

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