News Releases

Intero Accelerates Tech Leadership in Bay Area

Aug 09 2017

San Francisco, CA – Intero Real Estate Services, Inc., a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America Inc., today announces the launch of one of real estate’s most important marketing technologies – Automated Marketing Services – for its 3,000 agents. It’s a move that will accelerate Intero’s technology leadership among real estate brokerages across the country…

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Real Estate Leaders See Bright Future for Predictive Analytics, Big Data, & Marketing Automation

Aug 08 2017

San Francisco, CA – Real estate industry leaders anticipate big opportunities coming from newer technology like Predictive Analytics, Big Data, and Marketing Automation over the next five years, but show lukewarm confidence in Artificial Intelligence, Augmented Realty, and Virtual Realty 3D Tours. These findings emerge from a new Imprev Thought Leadership Survey…

Get a copy of the study’s results here.

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Imprev Launches Marketing Center for Giveback Homes

May 02 2017

Seattle, WA – For the vast majority of Americans – 87%  – homeownership is still part of their American Dream (according to the latest research). That’s why Giveback Homes, the first and fastest-growing organization of real estate professionals supporting local and international home-building nonprofits, has created an easy way for agents and brokers to help even more people own their own homes.

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Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform

Apr 04 2017

Seattle, WA – Better Homes and Gardens Real Estate Rand Realty has launched a powerful combination of the latest in agent productivity technology. Agents now have access to the Moxi Engage™ CRM from Moxi Works, which is fully integrated into an advanced automated marketing platform from Imprev, Inc.

“There’s a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents,” says Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty, which operates 26 offices with 1000 agents…

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Real Estate Leaders Identify Pivotal Business Challenges for 2017

Jan 16 2017

Bellevue, WA – As they grow less confident in the economy, top real estate executives at firms of all sizes find themselves united by a key concern for 2017: Agent recruitment and retention.

In the latest Imprev Thought Leader survey, 85% of participants agree that recruiting more agents is their most critical business challenge. The challenge continues when it comes to reaching younger agents; over 52% ranked “attracting younger agents” among their top concerns…

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Imprev CEO Joins Seattle Leaders on Top Real Estate List

Jan 16 2017

Bellevue, WA – Renwick Congdon, CEO of Bellevue-based Imprev, was named to the Swanepoel Power 200 (SP200), a definitive ranking of residential real estate’s 200 most powerful leaders. Renwick joins 12 other Seattle-based leaders, who combined make up 15% of the SP200 list.

The placement was an unexpected achievement for Renwick. While Imprev powers automated marketing services for over 260,000 brokers and agents worldwide—encompassing many of the largest brands in real estate—Imprev clients usually white label, branding the services as their own…

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Marketing Automation to Fundamentally Change Real Estate Marketing

Nov 06 2016

ORLANDO – National Association of REALTORS® Convention – Real estate brokerages of all sizes can now access sophisticated marketing automation services that will help them drive growth, enhance their brand image, and increase recruiting success. Today, Imprev, a leader in marketing automation for real estate, announced a re-architecture of its Listing Automation services, allowing brokerages that work with listing syndicators to add advanced automation for the first time…

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Upstream Study Shows Strong Real Estate Industry Support

Aug 02 2016

BELLEVUE, WA – Real estate leaders are nearly unanimous in support of Upstream, a new real estate brokerage-driven effort to streamline listing and sales data and its online delivery, a new study reveals. The vast majority of real estate leaders – 84% – say they are supportive of Upstream.

The new independent research by Imprev surveyed more than 300 broker-owners and top executives at leading franchises and independent brokerage firms that were responsible for more than half of all U.S. residential real estate transactions last year…

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Listing Automation Technology Streamlines Marketing Process for Coldwell Banker Agents

May 10 2016

ALBANY, NY – Coldwell Banker Prime Properties, a locally-owned and operated full service real estate firm, has implemented an automated marketing system that simplifies the marketing process for its network of more than 450 agents, ensuring they can effectively market their listings through a variety of channels. Coldwell Banker Prime Properties is the largest firm in the area offering exclusive use of this technology to its agents.

The Coldwell Banker eMarketing, powered by marketing technology firm Imprev, Inc., organizes the creation and distribution of a broad array of print and digital marketing materials. With every new listing an agent enters, they receive marketing content with listing details and photos ready to be shared…

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BHHS Florida Network Realty Delivers New Automated Marketing Solution

Nov 10 2015

JACKSONVILLE, FL (November 10, 2015) – More than 320 real estate professionals across Berkshire Hathaway HomeServices Florida Network Realty operations now have a customized automated service for marketing their listings. The new service is part of a powerful marketing platform that gives each agent an expansive collection of marketing capabilities that are unmatched in their local markets.

“We are now able to provide all of our Realtors® with automated marketing collateral that maximizes the strength of the Berkshire Hathaway HomeServices brand while still prominently promoting the agent’s individual brand,” says Berkshire Hathaway HomeServices Florida Network Realty Partner, Broker, and EVP Christy Budnick. “This type of service allows…

 

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