News Releases

Upstream Study Shows Strong Real Estate Industry Support

Aug 02 2016

BELLEVUE, WA – Real estate leaders are nearly unanimous in support of Upstream, a new real estate brokerage-driven effort to streamline listing and sales data and its online delivery, a new study reveals. The vast majority of real estate leaders – 84% – say they are supportive of Upstream.

The new independent research by Imprev surveyed more than 300 broker-owners and top executives at leading franchises and independent brokerage firms that were responsible for more than half of all U.S. residential real estate transactions last year…


Listing Automation Technology Streamlines Marketing Process for Coldwell Banker Agents

May 10 2016

ALBANY, NY – Coldwell Banker Prime Properties, a locally-owned and operated full service real estate firm, has implemented an automated marketing system that simplifies the marketing process for its network of more than 450 agents, ensuring they can effectively market their listings through a variety of channels. Coldwell Banker Prime Properties is the largest firm in the area offering exclusive use of this technology to its agents.

The Coldwell Banker eMarketing, powered by marketing technology firm Imprev, Inc., organizes the creation and distribution of a broad array of print and digital marketing materials. With every new listing an agent enters, they receive marketing content with listing details and photos ready to be shared through web, social media and mailing campaigns. Imprev also supports each listing throughout its entire lifecycle; if a listing is modified to reflect a price change, for instance, updated content is automatically recreated…


BHHS Florida Network Realty Delivers New Automated Marketing Solution

Nov 10 2015

JACKSONVILLE, FL (November 10, 2015) – More than 320 real estate professionals across Berkshire Hathaway HomeServices Florida Network Realty operations now have a customized automated service for marketing their listings. The new service is part of a powerful marketing platform that gives each agent an expansive collection of marketing capabilities that are unmatched in their local markets.

“We are now able to provide all of our Realtors® with automated marketing collateral that maximizes the strength of the Berkshire Hathaway HomeServices brand while still prominently promoting the agent’s individual brand,” says Berkshire Hathaway HomeServices Florida Network Realty Partner, Broker, and EVP Christy Budnick. “This type of service allows…



“Marketing Automation” for Real Estate Poised for Explosive Growth

Aug 04 2015

Bellevue, WA – “Marketing Automation” is emerging as the hottest technology trend for real estate firms in 2016, according to the new Thought Leader Survey of the real estate industry’s top executives conducted by Imprev.

While nearly two-thirds of real estate brokerage and franchise leaders say their firms do not currently use Marketing Automation, nearly one in three (29%) plan to implement Marketing Automation in 2016. Explaining the momentum behind the trend, among firms that currently use Marketing Automation, more than half (56%) plan to increase their use of Marketing Automation…


RE/MAX of New Jersey Launches New ‘Autopilot’ Feature

Jun 08 2015

Moorestown, NJ — RE/MAX of New Jersey is pleased to announce the release of Autopilot, a service that completely automates the creation of an agent’s listing marketing materials. Autopilot is a service powered by Imprev and their marketing platform, Design Center. Starting June 8th, Autopilot will begin generating marketing materials for every RE/MAX listing added to the MLS.

“We know that agents are most effective when they’re out listing and selling properties. If real estate is about…


Today Sotheby’s Launches New Marketing Platform

Apr 29 2015

San Carlos, CA – Today Sotheby’s International Realty, San Mateo County’s most productive real estate firm, announced it has launched a new marketing platform to streamline the creation of sophisticated digital and print marketing content. The platform will provide universal brand consistency for all of its agent marketing channels, ensuring the highest level of marketing and promotion to Today Sotheby’s International Realty clients.


RE/MAX of Michigan Automates Marketing for All Agents

Apr 01 2015

Portage, MI – Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property – a complete digital and print marketing package – will be automatically delivered to the listing agent, the RE/MAX Region announced today.


Coldwell Banker West automates agent’s marketing for every listing

Jan 27 2015

Bonita, CA – Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system – powered by Imprev – that will create print and digital marketing content for all its real estate listings.


Brokers, agents most valuable leads don’t come from Zillow or Trulia

Dec 16 2014

Bellevue, WA – Real estate agents and brokers subscribing to Zillow and Trulia premium services spent more than $33 million in the latest quarter to secure new leads, but data from the 2014 Imprev Thought Leader survey reports that brokers view leads that their agents already have in their address books as being far more valuable.


Top real estate execs confidence continues to cool for U.S. housing market

Nov 05 2014

Bellevue, WA – Top real estate executives continue to be bullish about improvement in the U.S. housing market, but less than they have been over the last two years, and have grown significantly less confident in the world economy since January, according to 2014 Imprev Thought Leader Survey.