“Marketing Automation” for Real Estate Poised for Explosive Growth
Aug 04 2015
Bellevue, WA – “Marketing Automation” is emerging as the hottest technology trend for real estate firms in 2016, according to the new Thought Leader Survey of the real estate industry’s top executives conducted by Imprev.
While nearly two-thirds of real estate brokerage and franchise leaders say their firms do not currently use Marketing Automation, nearly one in three (29%) plan to implement Marketing Automation in 2016. Explaining the momentum behind the trend, among firms that currently use Marketing Automation, more than half (56%) plan to increase their use of Marketing Automation…