News Releases

RE/MAX of Michigan Automates Marketing for All Agents

Apr 01 2015

Portage, MI – Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property – a complete digital and print marketing package – will be automatically delivered to the listing agent, the RE/MAX Region announced today.

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Coldwell Banker West automates agent’s marketing for every listing

Jan 27 2015

Bonita, CA – Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system – powered by Imprev – that will create print and digital marketing content for all its real estate listings.

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Brokers, agents most valuable leads don’t come from Zillow or Trulia

Dec 16 2014

Bellevue, WA – Real estate agents and brokers subscribing to Zillow and Trulia premium services spent more than $33 million in the latest quarter to secure new leads, but data from the 2014 Imprev Thought Leader survey reports that brokers view leads that their agents already have in their address books as being far more valuable.

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Top real estate execs confidence continues to cool for U.S. housing market

Nov 05 2014

Bellevue, WA – Top real estate executives continue to be bullish about improvement in the U.S. housing market, but less than they have been over the last two years, and have grown significantly less confident in the world economy since January, according to 2014 Imprev Thought Leader Survey.

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RE/MAX Expands Digital Marketing Capabilities

Oct 01 2014

Denver, CO – RE/MAX, LLC will significantly expand the digital marketing content it provides its 75,000-plus agents in the U.S. and Canada. The Premium Services package provided by Imprev is now available at no additional cost to agents using the award-winning RE/MAX Design Center, a web-based marketing tool.

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Coldwell Banker Unveils New eMarketing Platform

Sep 29 2014

Coldwell Banker Real Estate LLC today announced an agreement with Imprev to power the Coldwell Banker® brand’s fully mobile eMarketing platform. Coldwell Banker eMarketing is part of the new Coldwell Banker 360 suite of products that give Coldwell Banker independent agents and brokers access to a platform that delivers an extensive range of exclusive designs and marketing content and allow them to easily engage with consumers via the Web, email and social media, including Facebook, Twitter, Google+ and Pinterest.

“Our new Coldwell Banker eMarketing platform will make it easier for…

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Imprev Helps Real Estate Firms With Worldwide Language Support

Jul 16 2014

San Francisco, CA (at Real Estate Connect) – Homebuyers and sellers whose first language is not English is a growing and important group for all agents, not just those who “specialize” in working with specific ethnic groups. Today Imprev is announcing new technology to help all agents tap into this multi-billion dollar opportunity.

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Top real estate execs: their brands viewed ‘more favorably’ than Zillow, Trulia, realtor.com

Jul 15 2014

Bellevue, WA – The 2014 Imprev Thought Leader Survey, conducted in June, polled top executives at leading real estate franchises and independent brokerage firms that were responsible for more than one-third of all U.S. residential real estate transactions last year.

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BHHS Fox & Roach Deploys ‘Most Advanced’ Automated Marketing System

Apr 08 2014

Philadelphia, PA – Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, the fifth-largest provider of brokerage and related services in the United States, today unveiled the real estate industry’s most advanced automated marketing system. Developed and powered by Imprev, the new Fox & Roach automated marketing system creates, publishes and distributes unique custom content for every Fox & Roach listing.

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