News Releases

“Marketing Automation” for Real Estate Poised for Explosive Growth

Aug 04 2015

Bellevue, WA – “Marketing Automation” is emerging as the hottest technology trend for real estate firms in 2016, according to the new Thought Leader Survey of the real estate industry’s top executives conducted by Imprev.

While nearly two-thirds of real estate brokerage and franchise leaders say their firms do not currently use Marketing Automation, nearly one in three (29%) plan to implement Marketing Automation in 2016. Explaining the momentum behind the trend, among firms that currently use Marketing Automation, more than half (56%) plan to increase their use of Marketing Automation…

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RE/MAX of New Jersey Launches New ‘Autopilot’ Feature

Jun 08 2015

Moorestown, NJ — RE/MAX of New Jersey is pleased to announce the release of Autopilot, a service that completely automates the creation of an agent’s listing marketing materials. Autopilot is a service powered by Imprev and their marketing platform, Design Center. Starting June 8th, Autopilot will begin generating marketing materials for every RE/MAX listing added to the MLS.

“We know that agents are most effective when they’re out listing and selling properties. If real estate is about…

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Today Sotheby’s Launches New Marketing Platform

Apr 29 2015

San Carlos, CA – Today Sotheby’s International Realty, San Mateo County’s most productive real estate firm, announced it has launched a new marketing platform to streamline the creation of sophisticated digital and print marketing content. The platform will provide universal brand consistency for all of its agent marketing channels, ensuring the highest level of marketing and promotion to Today Sotheby’s International Realty clients.

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RE/MAX of Michigan Automates Marketing for All Agents

Apr 01 2015

Portage, MI – Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property – a complete digital and print marketing package – will be automatically delivered to the listing agent, the RE/MAX Region announced today.

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Coldwell Banker West automates agent’s marketing for every listing

Jan 27 2015

Bonita, CA – Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system – powered by Imprev – that will create print and digital marketing content for all its real estate listings.

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Brokers, agents most valuable leads don’t come from Zillow or Trulia

Dec 16 2014

Bellevue, WA – Real estate agents and brokers subscribing to Zillow and Trulia premium services spent more than $33 million in the latest quarter to secure new leads, but data from the 2014 Imprev Thought Leader survey reports that brokers view leads that their agents already have in their address books as being far more valuable.

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Top real estate execs confidence continues to cool for U.S. housing market

Nov 05 2014

Bellevue, WA – Top real estate executives continue to be bullish about improvement in the U.S. housing market, but less than they have been over the last two years, and have grown significantly less confident in the world economy since January, according to 2014 Imprev Thought Leader Survey.

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RE/MAX Expands Digital Marketing Capabilities

Oct 01 2014

Denver, CO – RE/MAX, LLC will significantly expand the digital marketing content it provides its 75,000-plus agents in the U.S. and Canada. The Premium Services package provided by Imprev is now available at no additional cost to agents using the award-winning RE/MAX Design Center, a web-based marketing tool.

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Coldwell Banker Unveils New eMarketing Platform

Sep 29 2014

Coldwell Banker Real Estate LLC today announced an agreement with Imprev to power the Coldwell Banker® brand’s fully mobile eMarketing platform. Coldwell Banker eMarketing is part of the new Coldwell Banker 360 suite of products that give Coldwell Banker independent agents and brokers access to a platform that delivers an extensive range of exclusive designs and marketing content and allow them to easily engage with consumers via the Web, email and social media, including Facebook, Twitter, Google+ and Pinterest.

“Our new Coldwell Banker eMarketing platform will make it easier for…

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Imprev Helps Real Estate Firms With Worldwide Language Support

Jul 16 2014

San Francisco, CA (at Real Estate Connect) – Homebuyers and sellers whose first language is not English is a growing and important group for all agents, not just those who “specialize” in working with specific ethnic groups. Today Imprev is announcing new technology to help all agents tap into this multi-billion dollar opportunity.

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